You can’t go anywhere right now without being reminded about how much money you can save by doing things online. For some it’s a double-edged sword. We’ve seen this week that in some circles they’re predicting that one fifth of high street shops could disappear in the next five years – and analysts are putting that down, largely, to the impact of online shopping.
Whether it’s cuddly meerkats or opera singing Welshmen offering to save you money on your car insurance or downloading music –it seems cheaper and far less hassle when you do things online. They say that doing more and more via the internet could save a household more than £500 a year which, in this financial climate, and in the wake of welfare reform, is a really significant sum.
I guess the reality is that people’s habits and customer service expectations are changing. Of course, it’s not for everyone, but we know there’s a sizeable number of out tenants who have, for want of a better phrase, gone digital. For example, our figures show that around 6,500 people visit our website every month whilst more and more people have got access to the internet through smart phones and tablets and are contacting and engaging with us through Twitter and Facebook.
 |
| Our Web Wizards are helping to get tenants online |
So as our customers’ habits change, we need to change too. Long gone are the days when people have to call us during working hours on Monday-Friday – or, dare I say, write us a letter! We’re investing in online technologies so tenants can report repairs, pay their rent and check their accounts whenever, and wherever they want. It also frees up our phone lines so we can help those who can’t use, or who don’t have access to, the internet. It’s better customer service, simples!
But it’s not just about offering better customer service. With the introduction of Universal Credit on the horizon, the stark reality is people are going to have to get online because for most people, the Universal Credit will mean having to apply online and manage their claim through an online account.
That’s why we’ve got a team of dedicated ‘Web Wizards’ who are working with tenants to help get them online. They’re in our one-stop shops across the city showing people who are queuing up to pay their bills that there’s another way to pay and it doesn’t involve standing in queues!
If you’re reading this already then the chances are you’re already part of the digital revolution. In which case, don’t forget to sign up and register for your ‘Do-it-Online’ account. But if you know someone who’s a tenant or leaseholder of ours and you think they need help to get online then ask them to get in touch with our Web Wizards who’d be more than happy to help.
The times they-are a-changin’ – we need to make sure we do too.
